Mumbles
Team
Lead Designer: Marie Fiorucci
Executive Creative Director: Reece Ryan
Agency: Hardhat – 2018
Context
Creation of an icon for BUPA’s new parenting podcast. As part of an ongoing campaign, ‘Mumbles’ is hosted by two parenting bloggers who tackle some of the tougher issues facing families today in a branded podcast. The identity needed to stand out easily in an app store and to link instinctively to parenting while keeping BUPA’s branding.
