Little Birdie
Team
Lead Designer: Marie Fiorucci
Executive Creative Director: Reece Ryan
Agency: Hardhat – 2022
Context
Little Birdie is the go-to website designed for savvy shoppers who seek a single online destination to discover the best offers and prices from their favorite brands. Unlike marketplaces or discount stores, Little Birdie curates the internet's best deals daily, providing a tailored experience directly to the consumer. As a new player in the market, establishing recognition will be facilitated by creating distinctive assets.
Design Challenge
Create a clear and consistent narrative that defines Little Birdie by solidifying our brand positioning and upgrading our logo, visual assets, and tone of voice principles that embody the essence of our brand.
