Choose Tap – Yarra Valley Water
– Website. stickers and campaign
Team
Design Lead: Marie Fiorucci
Executive Creative Director: Reece Ryan
Creative: Chris Hince & Andy Segal
Agency: Hardhat – 2019-2020
Context
Choose Tap is an initiative launched by Yarra Valley Water in 2011 to position tap water as the best choice to improve public health outcomes and reduce environmental impact. Choose Tap promotes awareness through educational resources, community events, and partnerships with schools, businesses, and hospitality venues. As societal concern about single-use plastics continues to grow, the program is more relevant than ever, serving as a beacon for sustainable change.
Design Challenge
The goal was to create a campaign and website that raised awareness and inspired behaviour change, encouraging the public to choose tap water over single-use bottled water. The website featured a "Tap Finder" tool and educational content, while campaign elements like shop window stickers promoted refill stations, fostering community engagement and sustainable habits.
