Victoria University
– Print and digital campaigns
Team
Senior Designer – Design Director: Marie Fiorucci
Executive Creative Director: Reece Ryan
Agency: Hardhat – 2018-2023
Context
Victoria University (VU) is a public research university in Melbourne, Australia, offering higher education and TAFE courses. Known for its innovative VU Block Model, which allows students to focus on one subject at a time, VU provides flexible learning options through certificates, diplomas, degrees, and postgraduate programs.
Design Challenge
From 2018 to 2023, I collaborated with VU on their year-round campaigns, mentoring junior designers while actively producing high-quality assets. Together, we rolled out OOH billboards, street posters, digital banners, social media assets, and print and digital brochures. We also created EDM templates, storyboards for motion designers, and retouched visuals. By working closely with the team, I ensured consistency, creativity, and alignment with brand guidelines, while fostering skill development and collaboration on key initiatives like the Open Day campaign.
