Aussie Broadband
– UX Recommendation
Team
Design Director: Marie Fiorucci
Strategist: Ken Chan
Designer: Chloe Gmehling
Executive Creative Director: Reece Ryan
Agency: Hardhat – 2023
Context
Aussie Broadband (ABB) seeks to redevelop the Enterprise section of its website and ensure it is more user-friendly, accessible, easy to search and navigate – and in line with the upcoming brand refresh. The main issue to address before examining the Enterprise section of the website was that Aussie Broadband was making customers choose their own adventure rather than guiding them.
Design Challenge
Develop a new information architecture (IA) & navigation design to enable more user-centric wayfinding and build cohesiveness between the residential, business and enterprise sections of the website.
Outcomes:
Redesign of the mega menu with full working prototypes wireframes for desktop and mobile, based on qualitative unmoderated tree testing.
Implementation of the UX recommendation by the Aussie Broadband developer team.
